Crest What’s Your Catch Phrase Contest


Eligibility :
Contest open only to residents of the 50 United States, the District of Columbia and Canada who are 18 years of age or older at time of entry.

Timing :
Beginning 9:00 AM ET on 9/15/08. Entries must be received by 12:00 (noon) ET on 10/17/08

How to enter:

Step #1: Beginning 9:00 AM ET on 9/15/08, visit the Crest “What’s Your Catch Phrase?” page on YouTube at  If you are a YouTube member, login and upload your video to your YouTube account.  If you are not a YouTube member, follow the instructions to sign up for membership (there is no fee to become a member), and then upload your video to your YouTube account.

Step #2: Visit and follow the on-screen instructions to enter your video into the Crest “What’s Your Catch Phrase?” Contest.  To do this, click the “Submit” tab on the Crest “What’s Your Catch Phrase?” Contest page, type in your YouTube username, choose the video you want to submit, read and then check the terms and conditions box and click “Add to Contest”.  Once you have selected the video, you will be asked to confirm your entry via a confirmation e-mail that will be sent to the e-mail address that you used to sign up for your YouTube account.  You must confirm your entry first before entering the Crest “What’s Your Catch Phrase?” Contest. Upon confirmation, your video will be submitted into the contest.

You may enter up to (5) videos from your YouTube account into the contest but each video/catch phrase must be different.

Prize (s):
(1) Grand Prize: Winner will receive a check in the amount of $5,000, a trip for winner and a guest to New York City and a sponsor-specified selection of Crest Whitening Expressions product.  Plus, the catch phrase from the winner’s video submission may be included in a Crest Whitening Expressions TV spot, at Sponsor’s sole discretion.  The trip includes round-trip business class air transportation from major airport nearest winner’s home, two nights hotel accommodations (one room/double occupancy), ground transportation to/from hotel/airport in NYC, a “behind-the-scenes” visit to the production of a Crest Whitening Expressions TV spot and $1,000 spending money.  ARV: $12,000.00 U.S. Dollars

(4) Finalist Prizes – the remaining Finalists will each receive a selection of sponsor-specified products (ARV: $16.00 U.S. Dollars per prize).

Total ARV of all prizes:


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