Eligibility : General Mills Rock Band Promotion is open only to legal residents of the fifty (50) United States (and District of Columbia) who, at the time of entry, are at least eighteen (18) years old and enrolled as a full time student at a Participating Campus.

Promotion Period : The General Mills Rock Band Promotion begins on September 14, 2009 at 12:00 a.m. Eastern Time (“ET”) and ends on October 31, 2009 at 11:59 p.m. ET (the “Promotion Period”).

How To Enter : During the Promotion Period go to www.PlayToRock.com and fill out the online entry form.

Limit : Each entrant may receive one (1) entry/play per day by any method or combination of methods of entry during the Promotion Period.

Prize (s):

Sweepstakes Prize: ONE (1) GRAND PRIZE: A Trip for two (2) to attend the Video Game Awards in Los Angeles, CA. Trip package includes roundtrip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Los Angeles, CA.; three (3) days and two (2) nights accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy) and $500 cash.  Approximate Retail Value (“ARV”): $4,900.

Instant Win Game Prizes: TWO (2) FIRST PRIZES: An ion drum for Rock Band. ARV: $300. FIVE (5) SECOND PRIZES: A Rock Band bundle (includes the game software, drum set, 1 guitar & microphone). ARV: $189. TEN (10) THIRD PRIZES: Rock Band software. ARV: $59. TEN (10) FOURTH PRIZES: PSP game. ARV: $40. FIFTY (50) FIFTH PRIZES: Hooded sweatshirt. ARV: $30. TEN (10) SIXTH PRIZES: Cymbal expansion pack for Rock Band. ARV: $30. TEN (10) SEVENTH PRIZES: Track pack download for Rock Band. ARV: $29. TWO HUNDRED FIFTY-FIVE (255) EIGHTH PRIZES: A t-shirt. ARV: $15. FIFTY (50) NINTH PRIZES: Rock Band drumsticks. ARV: $14.95. THREE HUNDRED SEVENTY-FIVE (375) TENTH PRIZES: In-game download code. ARV: $1.99. THREE HUNDRED SEVENTY-FIVE (375) ELEVENTH PRIZES: A music download code. ARV: $1

Total ARV of all prizes:
$15,218.75

Winners : Winner List requests will only be accepted after the promotion end date (listed above) and no later than January 31, 2010. For the Winner List, visit the promotion website, complete the form at the bottom of the FAQ and select “Win List Request” in the drop down.

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