How To Enter : Visit www.kissesfamilygamenight.com (the “Web Site”), during the Game Period

Eligibility : Game open only to legal residents of the United States residing in the 50 United States, the District of Columbia or Puerto Rico who are 18 years of age or older as of the date of entry.

Timing : THE HERSHEY®’S KISSES® SHARE SWEET MOMENTS OF FAMILY FUN™ PROMOTION (“GAME”) BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON MARCH 15, 2011 AND ENDS AT 11:59:59 P.M. ET ON JUNE 15, 2011 (“GAME PERIOD”).

Limit : Limit one (1) Play per person per e-mail address per day.

Prize (s) :

One (1) Grand Prize. The Grand Prize consists of $10,000.00 (awarded in the form of a check or money order, payable to verified winner) which may be used towards a family-room makeover.  Grand Prize winner will also receive a variety of “Hasbro® Family Game Night™” games; game titles are at Sponsor’s sole discretion.  Approximate Retail Value (“ARV”): $10,315.00.

INSTANT-WIN PRIZES: Three Hundred Sixty (360) First Prizes.  Each First Prize consists of a “Hasbro® Family Game Night™” board game.  Winner will select from one (1) category (Pre-School or Family Game Night) with the exact game title to be determined by Sponsor, in Sponsor’s sole discretion.   ARV: $16.99 each.  Three Hundred Sixty (360) Second Prizes.  Each Second Prize consists of a “Hasbro® Family Game Night™” card game.  ARV: $6.99 each.  One Thousand Four Hundred Forty (1,440) Third Prizes.  Each Third Prize consists of one (1) coupon good for one (1) free 12 oz. bag of HERSHEY®’S KISSES® Brand Milk Chocolates.  Coupons must be redeemed by July 31, 2011.  ARV: $4.00 each.

Total ARV of all prizes : $24,707.80

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