www.AlmondJoyMounds.com – HERSHEY’S/ALMOND JOY & MOUNDS Tropical Sweepstakes

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How To Enter : Visit www.AlmondJoyMounds.com (the “Web Site”) during the Sweepstakes Period and click on the icon, banner or text link to access the Sweepstakes entry page.  Follow the online instructions to complete the Official Online Entry Form and submit as instructed to register for sweepstakes.

Eligibility :  Sweepstakes open only to legal citizens of the United States residing in one of the 50 United States, District of Columbia or Puerto Rico who are 18 years of age or older as of the date of entry.

Timing : SWEEPSTAKES ENTRY PERIOD BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON DECEMBER 31, 2010 AND ENDS AT 11:59:59 P.M. ET ON AUGUST 30, 2011 (THE “SWEEPSTAKES PERIOD”).

Limit : Limit one (1) entry per person/text message/mobile phone/e-mail address/address per day regardless of method of entry.

Prize (s) :

Two (2) Grand Prizes.  Each Grand Prize winner will have the option to receive either: (a) a six (6) night / seven (7) day Caribbean cruise for winner and four (4) guests.  Travel prize includes one (1) dual –occupancy cabin, one (1) quad-occupancy cabin and $1,000.00 spending money (payable to winner in the form of a check).  OR (b) a one time cash payment of $10,000 awarded in the form of a check or wire transfer in Winner’s name.  Approximate retail value (“ARV”) of Grand Prize:  $10,000.00 each.

Two Hundred (200) First Prizes.  Each First Prize consists of one (1) ALMOND JOY® and one (1) MOUNDS® 30” x 60” velour beach towel.  ARV of First Prize: $40.00 each.

Total ARV of all prizes : $28,000