– Coca-Cola & McDonald’s 2014 ESSENCE Festival 20th Anniversary Text-to-Win Sweepstakes


How To Enter : There are 2 ways to enter:

Text-Messaging Entry: During the Promotion Period, using a two-way text-messaging capable device (each a “Device”), text WIN20K to the short code 26739. Then, input the requested information to confirm your date of birth. If you are eligible, you will receive 1 entry into the Sweepstakes and 1 Instant Win Game play.

Free Online Entry: To enter without text messaging, during the Promotion Period, visit and follow the links and instructions to complete and submit the registration form, including providing a valid home address. P.O. Boxes are not permitted. You will receive 1 Sweepstakes entry and will advance to the Instant Win Game page where you will receive 1 Instant Win Game play. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes.

Eligibility : The Coca-Cola & McDonald’s 2014 ESSENCE FestivalTM 20th Anniversary Text-to-Win Sweepstakes (the “Promotion”) is open only to legal residents of the 50 United States (or the District of Columbia) who are 18 years of age or older at the time of entry.

Timing : The Promotion begins at 12:00 a.m. Eastern Time (“ET”), Monday, May 12, 2014 and ends at 11:59 p.m. ET, Monday, June 9, 2014 (the “Promotion Period”).

Limit : 1 Sweepstakes entry and 1 Instant Win Game play per person per day during the Promotion Period, regardless of method or combination of methods of entry.

Prize (s) :

Sweepstakes Prize: 1 GRAND PRIZE: A check for $20,000 and a trip for 2 to New Orleans, LA to attend the 2014 ESSENCE FestivalTM scheduled for July 3 – 6, 2014, but subject to change (the “Festival”). A trip package consists of round trip, coach-class air transportation for 2 from a major airport near winner’s home (determined by Sponsor in its sole discretion); round trip ground transportation only between airport and hotel and hotel and Festival; 3 nights’ accommodations at Sponsor’s choice of hotel (one room, double occupancy); and 2 tickets each night (3 nights) to the Festival (seat locations to be determined by Sponsor in its sole discretion). Approximate Retail Value (“ARV”): $25,000.

Instant Win Game Prizes:
52 FIRST PRIZES: A mini tablet, 16GB. ARV: $299.
52 SECOND PRIZES: Earphones. ARV: $99.
52 THIRD PRIZES: A digital code to use Spotify® Premium for 6 months (each a “Digital Code”). ARV: $60.
52 FOURTH PRIZES: Two (2) $25 Live Nation® Concert Cash® Codes (each a “Code”). The Code is redeemable only on the Live Nation website located at The Code is a one-time use only voucher code good toward $25-off final ticket purchase for a Live Nation concert at a participating Live Nation owned or operated venue in the United States, based on availability under this program; or $25-off select merchandise sold at the Live Nation online merchandise store. ARV: $50.
1,000 FIFTH PRIZES: 1,000 winners will each receive a one-time complimentary 6-month digital subscription to ESSENCE® magazine. ARV: $6.

Total ARV of all prizes : $57,416


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