How To Enter : To enter, each participant must log on to the website located at (the “Website”) during the Promotional Period and complete and submit the online entry form

Eligibility : The Hellmann’s Ultimate Tailgater Sweepstakes (“Sweepstakes”) is open to all legal residents of the 48 contiguous United States and the District of Columbia, age 18 years or older, who have Internet access as of August 27, 2010

Timing : Starting at 10:00:00 a.m. Eastern Time (“ET”) on August 30, 2010 and ending 10:00:00 a.m. ET on October 18, 2010

Limit : Limit one (1) entry per person, e-mail address or household per calendar day.

Prize (s):

GRAND PRIZE: One (1) Grand Prize Winner will receive a two (2) day/one (1) night trip for two (2) to the 2010 NASCAR Sprint Cup Banquet (the “Banquet”) in Las Vegas, Nevada, at an AMV of Four Thousand Dollars ($4,000).

FIRST PRIZES Twelve (12) First Prize Winners will each receive one (1) Fifty Dollar ($50) Superstore gift certificate. The ARV of each First Prize is Fifty Dollars ($50). Total ARV of First Prizes is Six Hundred Dollars ($600).

Total ARV of all prizes: $4,600


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