How To Enter : During the Promotion Period, visit http://hasbro.promo.eprize.com/kreo and follow the links and instructions to complete and submit the registration form.

Eligibility : KRE-O The Great Brick Giveaway (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are six (6) through eighteen (18) years old at the time of entry.

Timing : The Instant Win Game begins on October 28, 2011 at 12:01 a.m. Eastern Time (“ET”) and ends on December 9, 2011 at 11:59 p.m. ET (the “Promotion Period”).

Limit : Each entrant may play up to three (3) times per calendar day during the Promotion Period.

Prize (s) :

FIFTY (50) GRAND PRIZES: KRE-O Transformers Optimus Prime Construction Set. Approximate Retail Value (“ARV”): $59.99. FIFTY (50) FIRST PRIZES: KRE-O Transformers Megatron Construction Set. ARV: $29.99. FIFTY (50) SECOND PRIZES: KRE-O Transformers Starscream Construction Set. ARV: $29.99. FIFTY (50) THIRD PRIZES: KRE-O Transformers Bumblebee Construction Set. ARV: $24.99. ONE HUNDRED SIXTY (160) FOURTH PRIZES: KRE-O Transformers Sideswipe Construction Set. ARV: $19.99. SIX HUNDRED SEVENTY-THREE (673) FIFTH PRIZES: KRE-O Transformers Autobot Jazz Construction Set. ARV: $11.99.

Total ARV of all prizes : $18,515.67

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