How To Enter : During the Code Collection Phase, purchase a specially marked package of any Pillsbury Ready To Bake!™ Cookies and locate the on-pack code (“Code”). Then during the Game Phase visit and follow the links and instructions to enter the Code and complete and submit the registration form, including a valid home address. P.O. Boxes are not permitted. Once you submit the form, you will automatically receive one (1) Instant Win Game play for that day and proceed to the Instant Win Game page. Follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed.

Eligibility : Pillsbury Ready to Bake! Cookies Movie Ticket Instant Win Game (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.

Timing :  The Instant Win Game consists of two (2) phases, a code collection phase (“Code Collection Phase”) and a game phase (“Game Phase as outlined in the chart below:

Phase Start Date at 12:00 a.m. ET End Date at 11:59 p.m. ET
Code Collection January 10, 2014 June 20, 2014
Game Phase January 20, 2014 June 30, 2014

Limit : Each entrant may play one (1) time per day. Each Code can be used up to ten (10) times during the Promotion Period, but once an entrant has won using an existing Code, he/she can no longer use that Code to play the Instant Win Game.

Prize (s) :

TWENTY THREE THOUSAND THREE HUNDRED TWENTY EIGHT (23,328) PRIZES: One (1) code for a free movie ticket. Terms and conditions of gift codes apply. Approximate Retail Value (“ARV”): $12.

Total ARV of all prizes : $279,936.


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