Eligibility : Open only to female legal residents of the 49 U.S. & DC (with the sole state exception being Maine), who, as of date of entry, are 18 or older.

Promotion Period : The CoverGirl Stand Up for Beauty Contest (the “Contest”) begins at 12:00 p.m. Eastern Time (“ET”) on 2/12/2010 and ends at 12:00 p.m. ET on 3/12/2010 (the “Contest Period”).

How To Enter : To enter the Contest, visit covergirl.com/stand-up-for-beauty (“Contest Website”) during the Contest Period, complete the online registration form and submit a video of yourself

Limit : Limit one accepted Entry per person.

Prize (s):

(1) Grand Prize: Winner will receive $50,000, which can be used towards making her life more beautiful. The Grand Prize will be awarded as a $50,000 check.

(10) Finalist Prizes – Each Finalist will receive a year’s supply of CoverGirl products. Finalist will have her choice of products from a list of Sponsor-specified CoverGirl products (up to $150). The ARV of each Finalist Prize is $150.

Winners : For the name of the Grand Prize winner and Finalists, available after 4/16/2010, send a self addressed stamped envelope no later than 5/16/2010, to: The CoverGirl “Stand Up for Beauty” Contest Winners, c/o Don Jagoda Associates, Inc. (Attn: AB), 100 Marcus Drive, Melville, NY 11747.

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