How To Enter : During the Promotion Period (starts August 1, 2014 at 9:00:00 AM CDT and ends December 31, 2014 at 11:59:59 PM CST), you may either enter a Code from the Instant Win Game or register for the Sweepstakes Drawing at ItsMeowTime.com as follow.

  • Enter a Code from the Instant Win Game at itsmeowtime.com and follow the instructions to complete and submit the registration form. If you are an instant prize winner, a confirmation of which Instant Win Prize corresponds to your winning Code and what has been awarded will be shown on-screen and these prize details will also be sent to you by email to the email address provided at registration.
    How To Obtain a Code :  Codes can be found printed on cards in specially-marked 10 lb and 16 lb bags of Meow Mix brand dry cat food available. If your card sings the Meow Mix Jingle when opened, and has a Code printed on it, enter your Code as described above to claim your prize.
    To participate without purchase : Write your full name, full mailing address and email address on a 3”x5” card and mail to: P.O. Box 357, South Bend, IN 46624-0357.
    No-Purchase requests must be postmarked by December 31, 2014, and received by January 7, 2015.
    Limit one (1) request per outer mailing envelope while supplies last.
  • Visit MeowTime.com and follow the instructions to upload a photo or video of yourself and your cat where you are singing the Meow Mix Jingle. Then, follow the instructions to complete and submit the entry form to receive one (1) entry into the drawing for the Sweepstakes Prize. There’s a limit of one (1) Entry/Sweepstakes Entry per person/email address per day.

Eligibility : Open and offered only to legal resident of the 50 United States, or Washington, D.C., who are 18 years of age or older at the time of entry, and who have a valid email address.

Prizes :

INSTANT WIN PRIZES (3000):

Number available: Prize: Total ARV: Odds of winning
500 $100.00 prepaid debit card $50,000.00 1 in 2,166
750 $50.00 prepaid debit card $37,500.00 1 in 1,444
1,750 $25.00 prepaid debit card $43,750.00 1 in 618.86

Total Approximate Retail Value of all Instant Win Prizes available to be won: $131,250.00

SWEEPSTAKES PRIZE (1):

  • (i) a lifetime supply (calculated as a 14 year supply of twelve (12) 16 lbs. bags per year) of Meow Mix® brand dry cat food to be awarded as $2,231.00 in prepaid debit cards; approximate retail value (“ARV”): $2,231.00; and
  • (ii) a trip for Winner, Winner’s cat, and one (1) guest to Hollywood, California; includes round-trip coach air transportation for Winner, Winner’s cat, and Winner’s guest from a major commercial airport near the Winner’s home within the 50 U.S. to Los Angeles, California (airport, carrier and airline ticket class selected at the sole discretion of Sponsor) or ground transportation if Winner’s home is within 100 miles of destination (the difference in value will not be awarded to Winner), one (1) double occupancy standard accommodation at a four-star hotel in Beverly Hills for seven (7) nights (accommodation to be selected at the sole discretion of Sponsor), $3,500.00 in spending money which may be used for Winner’s and Winner’s cat’s expenses (awarded in the form of a check payable to the Winner), and an opportunity to record a “Meow Mix Jingle Music Video” with their cat.
    Total ARV of the Sweepstakes Prize: $12,231.00, depending on Winner’s point of departure and airfare fluctuations.

Total ARV of all prizes is $143,481.00

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