Herhsey’s Make S’more Weekend Fun with Brad Paisley Sweepstakes

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Eligibility :
Sweepstakes open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at the time of entry.

Timing :
THE HERSHEY’S/ MAKE S’MORE WEEKEND FUN WITH BRAD PAISLEY SWEEPSTAKES (“SWEEPSTAKES”) ENTRY PERIOD BEGINS AT 12:00:00 A.M. EASTERN TIME (ET) (MIDNIGHT) ON MAY 1, 2008 AND ENDS AT 11:59:59 P.M. ON NOVEMBER 1, 2008 (THE “SWEEPSTAKES ENTRY PERIOD”).

How to Enter :
Visit www.hersheys.com/paisley  (the “Web site”) during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page.  Follow the online instructions to complete the Official Online Entry Form and submit as instructed to register for the Sweepstakes.

Limit :
Limit one (1) entry per name/address/e-mail address per day regardless of the method of entry.

Prize (s):
One (1) Grand Prize:  A trip for winner and nine (9) guests to attend a private Brad Paisley Concert.  Exact date and location of concert to be determined at a later date by Sponsor, in Sponsor’s sole discretion.  Travel is expected to occur between December 2008 and March 2009. Trip consists of: Double-occupancy standard hotel accommodations for winner and guests for two (2) nights and $2,500 spending money (payable to winner in the form of a check). Approximate Retail Value (ARV): Up to $15,000.00.  Actual value of trip prize depends on city, day, and time of departure.  The difference between any stated value and actual value will not be awarded to winner.  In lieu of the trip prize, winner may take a cash alternative of $10,000.00.

Ten (10) First Prizes: Winner will receive a “Karaoke Kit” to include: Karaoke machine, Electric Guitar, two (2) Brad Paisley karaoke CD’s, standee and two (2) t-shirts.  ARV: $500.00 each.

Fifty (50) Second Prizes: Brad Paisley CD pack.  ARV: $25.00 each.

Total ARV of all prizes :
$21,250.00