The Beauty in the City Sweepstakes


Eligibility : Beauty in the City Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States including District of Columbia, who are at least eighteen (18) years old at the time of entry. Employees of Total Beauty Media, Inc., Dark PR, and ePrize, LLC, and their parent and affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. Subject to all applicable federal, state and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion consists of a sweepstakes (the “Sweepstakes”) and an instant win game (the “Instant Win Game”).

Timing :
The Promotion begins on August 4, 2008 at 8:00 p.m. Eastern Time (“ET”) and ends on September 29, 2008 at 7:59 p.m. ET (the “Promotion Period”).

How to enter:
There are two (2) ways to enter:

  1. Reviewing Online: During the Promotion Period, go to and, if you are already a member, log in, or if you are a new member, complete and submit the user registration form including a valid email address. Upon registering, you will automatically receive one (1) entry into the Sweepstakes, advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once registered as a member, you will be invited to review beauty products that are featured on the Total Beauty website. Each review must address a different product and provide earnest feedback regarding the reviewed product. Sponsor reserves the right to reject, in its sole discretion, any review submitted if it fails to comply with the terms of use of the Total Beauty website and/or if the review is otherwise inappropriate. This will void any prize award and any entry associated with the rejected review. For every product review you write and submit, you will receive one (1) entry into the Sweepstakes, advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Sponsor is responsible for the functionality of the Instant Win Game.
  2. Without Reviewing Products Online:
    1. Sweepstakes: To enter the Sweepstakes without reviewing products, hand print your name, address, day and evening phone numbers, email address (if any), age and “ Beauty in the City Sweepstakes” on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage to “ Beauty in the City Sweepstakes,” c/o ePrize, LLC, PO Box 8070, Royal Oak, MI 48068-8070. You will receive one (1) entry into the Sweepstakes. Limit: One (1) entry request per envelope. All mail-in entries must be handwritten and must be postmarked by September 30, 2008 and received by October 7, 2008. All entries become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.
    2. Instant Win Game: To play the Instant Win Game without reviewing products, you must go to any product page on, and click the “Write a Review” button. This will bring up the review submission form. At the bottom of the form will be a six (6) digit code. Enter the displayed code into the Review Headline field and press “Submit.” Do not enter any additional information into the other fields. By submitting this form, you will receive one (1) Instant Win Game play. In order to submit the code, you must be a member and logged in.

Each participant may enter/play up to five (5) times per day during the Promotion Period, by any method or combination of methods of entry.

Prize (s):

  1. ONE (1) GRAND PRIZE: A trip for one (1) to New York City and the opportunity to participate in the NYC Beauty Tour 2008 on November 7 and 8, 2008. Trip package includes roundtrip, coach-class air transportation for one (1) person from a major airport near winner’s home (determined by Sponsor in its sole discretion) to New York, NY; two (2) nights accommodations (single room, double occupancy); ground transportation between airport and hotel and between hotel and event; $500 gift certificate; makeover by brand expert; and $500 cash that may be used for a shopping spree. Approximate Retail Value (“ARV”): $2,300.
  2. THREE (3) FIRST PRIZES: An gift certificate. ARV: $300. Limit: One (1) Sweepstakes prize per person.
  3. Instant Win Game prizes: ONE HUNDRED EIGHTY (180) SECOND PRIZES:: $100 gift certificate to retailer of Sponsor’s choice. ONE HUNDRED (100) THIRD PRIZES: a gift certificate for Crest® Whitestrips. ARV: $24.99. Limit: One (1) Instant Win Game prize per person.

Total ARV of all prizes:


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