Eligibility :
Ultimate Dining Destination Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia (excluding New Mexico) who are at least eighteen (18) years old at the time of entry.

Timing :
The Promotion begins on October 1, 2008 at 12:00 a.m. Eastern Time (“ET”) and ends on December 31, 2008 at 11:59 p.m. ET (the “Promotion Period”).

How to enter:
During the Promotion Period, go to http://www.cheesecakeanniversary.com/celebrate and fill out the online entry form. Complete and submit the online entry form including a valid home address. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Sweepstakes and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game.

Limit:
Each participant may enter/play one (1) time per day during the Promotion Period.

Prize (s):
Sweepstakes Prize: ONE (1) GRAND PRIZE: Trip for two (2) from winner’s residence city in the United States to The Cheesecake Factory® Restaurant of your choice. Trip package includes roundtrip coach-class air transportation for two (2) from a major airport near winner’s residence in the U.S. (determined by Sponsor in its sole discretion) to a major airport near The Cheesecake Factory® restaurant of your choice within the United States; two (2) nights accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); dinner for two (2) at The Cheesecake Factory® (value up to $75, excluding taxes and gratuities); and $1,000 spending money. Approximate Retail Value (“ARV”): $5,700.

Instant Win Game Prizes: THIRTY (30) FIRST PRIZES: The Cheesecake Factory® cheesecake delivered to winner’s home in United States (flavor determined by Sponsor in its sole discretion). ARV: $75.95. ONE HUNDRED (100) SECOND PRIZES: $30 The Cheesecake Factory® gift card (terms and conditions apply). ARV: $30.

Total ARV of all prizes:
$10,978.50

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