How To Enter : During the Promotion Period, visit troyshair.com for US residents and www.troyshair.ca for Canada residents and follow the links and instructions to complete and submit the registration form

Eligibility : Head & Shoulders Polamalooza Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States (and the District of Columbia) who are at least eighteen (18) years old at the time of entry with the following exceptions: residents of Alabama and Nebraska who must be nineteen (19) years of age or older and residents of Mississippi must be twenty-one (21) years of age or older, and legal residents of Canada who are the legal age of majority in the province or territory in which they reside as of the last day of the month prior to the date of entry. Void where prohibited by law.

Timing : The Sweepstakes begins on August 18, 2010 at 12:00 a.m. Eastern Time (“ET”), ends on January 5, 2011 at 11:59 p.m. ET (the “Promotion Period”)

Prize (s):

THREE (3) GRAND PRIZES: ONE (1) GRAND PRIZE SUPER BOWL XLV TRIP: A trip for two (2) to Dallas, TX and the opportunity to see the Super Bowl XLV on February 6, 2011, in North Texas. Trip package includes roundtrip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Dallas, TX; four (4) nights’ accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); roundtrip ground transportation between airport and hotel, hotel and party, and hotel and Super Bowl XLV game; the opportunity to attend the EA Sports Party and the NFL Super Bowl XLV Tailgate Party; and two (2) tickets to see the Super Bowl XLV on February 6, 2011, seats and all other details determined by Sponsor, in its sole discretion. Winner must complete the trip on the dates specified by Sponsor or prize will be forfeited. Approximate Retail Value (“ARV”): $9,498 USD.

ONE (1) GRAND PRIZE NFL DRAFT TRIP: A trip for two (2) to New York, NY during the period of April 23 to April 25, 2011. Trip package includes roundtrip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to New York, NY; three (3) nights’ accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); roundtrip ground transportation between airport and hotel, and hotel and Radio City Music Hall; two (2) tickets to the 2011 NFL Draft, seating determined by Sponsor, in its sole discretion; a behind-the-scenes tour of the 2011 NFL Draft Green Room pre-event; and the opportunity to escort a Draft pick to his first NFL Press Conference. Winner must complete the trip on the dates specified by Sponsor or prize will be forfeited. Trip must be booked at least twenty-one (21) days prior to departure. ARV: $2,500 USD.

ONE (1) GRAND PRIZE SUPER BOWL XLV PARTY: Winner will receive a Super Bowl XLV Party at his or her house for twenty (20) friends. Prize package includes the following: $500 USD cash that can be used for food or drink; $1,500 USD cash that can be used to purchase a television; $2,000 USD cash that can be used for a couch; and $500 USD cash that can be used for two (2) chairs. ARV: $5,000.

Entry Period 1 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a stainless steel can holster of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $50 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a Wincraft Pittsburgh Steelers propane keg-a-que; and two (2) additional entries into the Grand Prize Drawing. ARV: $127 USD. Entry Period 2 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a deluxe folding armchair of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $40 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a pub table and stools; and two (2) additional entries into the Grand Prize Drawing. ARV: $743 USD. Entry Period 3 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for an oval pilsner set of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $49 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a neon sign; and two (2) additional entries into the Grand Prize Drawing. ARV: $422 USD. Entry Period 4 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a dartboard of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $33 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for an XZipit Pittsburgh Steelers rocker recliner; and two (2) additional entries into the Grand Prize Drawing. ARV: $1,105 USD. Entry Period 5 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a Troy Polamalu jersey or other player’s jersey of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $92 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a football toss; and two (2) additional entries into the Grand Prize Drawing. ARV: $117 USD. Entry Period 6 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a stainless steel can holster of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $50 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a Game-Day series patio gas grill; and two (2) additional entries into the Grand Prize Drawing. ARV: $692 USD. Entry Period 7 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a deluxe folding armchair of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $40 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a bean bag game; and two (2) additional entries into the Grand Prize Drawing. ARV: $130 USD. Entry Period 8 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for an oval pilsner set of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $49 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a shopping spree; and two (2) additional entries into the Grand Prize Drawing. ARV: $544 USD. Entry Period 9 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a dartboard; and one (1) additional entry into the Grand Prize Drawing. ARV: $33 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a Pittsburgh Steelers fairway stand golf bag; and two (2) additional entries into the Grand Prize Drawing. ARV: $231 USD. Entry Period 10 Prizes: ONE HUNDRED (100) TIER TWO (2) PRIZES: NFLShop.com digital code that can be used for a Troy Polamalu jersey or other player’s jersey of winner’s choice; and one (1) additional entry into the Grand Prize Drawing. ARV: $92 USD. TEN (10) TIER THREE (3) PRIZES: NFLShop.com digital code that can be used for a countertop fridge; and two (2) additional entries into the Grand Prize Drawing. ARV: $667 USD.

Total ARV of all prizes: $117,578.00

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