How To Enter : During the Contest Period, you may enter online by visiting www.breyers.com/promotions/sundae-showcase-contest/contest-entry (the “Contest Website”), clicking on the Contest link, completing all required registration information and uploading an original ice cream Sundae recipe you enjoy with your family featuring Breyers Ice Cream and an optional photograph of the Sundae (the “Entry or Entry Material”).

Eligibility : Open to legal residents of the 50 United States, including the District of Columbia, who are 18 years of age or older as of date of entry.

Timing : Begins at 12:00 p.m. Eastern Time (“ET”) on July 26, 2010 and ends at 12:00 p.m. ET on September 13, 2010.

Limit : There is no limit to the number of times you can enter as long as each Entry is unique.

Prize (s):

Grand Prize (1): A 4-day/3-night trip for four (4) to Chicago, IL, with a private cooking lesson with Gale Gand. Trip includes round-trip coach-class air transportation from the major United States airport nearest to Grand Prize winner’s home to Chicago, IL, ground transportation to/from airport/hotel, ground transportation to/from cooking lesson, 3-nights Sponsor-selected hotel accommodations (based on quad occupancy), the opportunity to participate in a private cooking lesson with Gale Gand, a FREE year of Breyers All-Natural Ice Cream (awarded as 16 FREE product coupons) and $10,000 awarded as a check to winner (ARV: $17,500).

First Prizes (9): Super Sundae Package to include Sponsor-specified decorative bowls, ice cream scoop, non-perishable toppings, $500 awarded as a check to winner and a FREE year of Breyers All-Natural Ice Cream (in the form of 16 FREE Product coupons) (ARV: $575 each).

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