Eligibility : The Sony Shoot For The FIFA World Cup Contest (“Contest” or “Promotion”) is only open to legal residents of the 50 United States or the District of Columbia who are at least 18 years of age – or the age of majority in his or her state of residence whichever is older – at the time of entry (“Entrant”).

Promotion Period : The Sony Shoot For The FIFA World Cup Contest will begin on August 24, 2009 at 12:00:01 A.M. Eastern Daylight Savings Time (ET) and end on October 18, 2009 at 11:59:59 P.M. (ET) (“Contest Period”)

How To Enter : To submit a photo or video (“Entry”) access www.sony.com/fifa or shootforthefifaworldcup.com (“Web site”), click on the icon, banner, or text links to be taken to the Contest registration page, and complete the required registration information fields, specifically, Entrant’s Name (first and last), Entrant’s Username (for display on site), Entrant’s Email Address, Home Address, City, State, and Zip.

Prize (s):

4 Grand Prizes (1 per category): The Grand Prize is a trip to attend a game at the 2010 FIFA World Cup for the winning Entrant (“winner”) and Entrant’s guest (“winner’s guest”).  The winner and the winner’s guest will receive round trip coach air travel from the airport nearest winner’s U.S. residence to a destination city in South Africa, 3-night/4-day accommodations (one standard double occupancy room), breakfast, lunch, and dinner (as selected by Sponsor) during stay in South Africa, and 2 tickets to a soccer game selected by Sponsor.   Should winner’s guest be a child between the ages of 13 and 17 at the time of the grand prize trip, who meets the requirements of Sponsor and/or FIFA, the winner’s guest may also have the opportunity to be an official FIFA Flag Bearer prior to a soccer game (the particular game to be solely determined by Sponsor), and receive a FIFA Flag Bearer uniform.   Approximate Retail Value (“ARV”) $10,000.

4 First Prizes (1 per category):  a Sony HDR-CX100 Handycam® camcorder, Manufacturer’s Suggested Retail Price (MSRP) $599.99

4 Second Prizes (1 per category):  a Sony DSLR-A230L alpha DSLR (MSRP) $549.99.

4 Third Prizes (1 per category): a Sony DSC-T90 Cyber-shot® digital camera (MSRP) $299.99.

Winners : For the names of the winners mail a self-addressed stamped envelope to Sony Shoot For The FIFA World Cup Contest-Winners List, Intersport, Inc., 20 W. Kinzie Ste. 1600, Chicago, IL 60654, for receipt by 11/25/09. The names of the winners may also be posted on the Web site.

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