How To Enter : Visit www.ncaa.com/perfectplay (the “Web Site”) during theSweepstakes Period.

Eligibility : Sweepstakes open only to legal citizens of the United States residing in one of the 50 United States, District of Columbia or Puerto Rico who are 18 years of age or older as of the date of entry.

Timing : Sweepstakes begins at 12:00:00 p.m. Eastern Time (ET) on February 28, 2011 and ends at 11:59:59 p.m. ET on April 10, 2011 (the “Sweepstakes Period”).

Limit : Limit one (1) entry per name/per e-mail address per Weekly Entry Period.

Prize (s) :

One (1) Grand Prize. Grand Prize consists of a trip for the winner and three (3) guests to attend the 2012 NCAA® Men’s Final Four® Basketball Tournament and the opportunity to participate in a skill contest during the tournament (the “Half Court Challenge”). Trip prize includes: two (2) double-occupancy standard hotel rooms for winner and three (3) guests for four (4) nights, four (4) tickets for winner and guests to attend the tournament and $1,000.00 spending money (payable to winner in the form of a check). Approximate Retail Value (“ARV”) of the Grand Prize is $10,000.00.

WEEKLY ENTRY PERIOD PRIZES: First Prizes (6 total; 1 per Week): Each First Prize consists of one (1) LG 55” Full HD 1080P Broadband 120Hz LED LCD TV. Set up and installation are winner’s responsibility. ARV $2,999.00 each. Second Prizes (6,000 total; 1,000 per Week): Each Second Prize consists of a coupon good for one (1) free REESE’S® Minis, up to 8oz. ARV $ 3.29 each.

Total ARV of all prizes : $47,734

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