Eligibility : The Purina® Yesterday’s News ® Do-Gooder Handbag Design Contest (“Contest”) is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older (19 in AL and NE) at the time of entry and own at least one cat.

Promotion Period : Contest begins at 12:00:01 p.m. EDT on March 16, 2010 and ends at 11:59:59 a.m. EDT on May 14, 2010.

How To Enter : Log on to www.dogooderchallenge.com  (“Web Site”) during the Contest Period and click on the link and follow the Bag Builder instructions to design a virtual handbag.

Limit : Limit one (1) entry per household.

Prize (s):

Three (3) Grand Prizes: Each Grand Prize Winner will receive a handbag created by an eco-friendly designer chosen by the Sponsor based on the respective Grand Prize Winner’s virtual handbag design. Each Grand Prize Winner’s virtual handbag design will serve as inspiration for the designer who will ultimately retain creative control of the final handbag design. In addition, a second handbag based on each of the three Grand Prize winning designs will be created and produced to be displayed at the Yesterday’s News Green Catwalk Event in New York City. The handbag will then be auctioned off to benefit an eco-friendly charity following the New York City event. Each Grand Prize winner will also receive a trip to New York City to attend the Catwalk Event and Green Workshop on September 8 and 9, 2010 (dates subject to change). Trip includes round trip coach class air transportation for winner from a major airport near winner’s home, 3 days/2 nights hotel accommodations, ground transportation to and from airport/hotel and the Green Catwalk Event, as well as admission to the Catwalk Event and Green Workshop. Approximate Retail Value of each Grand Prize: $2,000.

Five (5) Runner Up Prizes: A $100 Green Fashion Voucher to be used at thegreenloop.com.

Fifteen (15) Finalist Prizes: Each of the 15 Finalists will receive one coupon which may be redeemed for one bag of Purina® Yesterday’s News® brand Cat Litter (maximum retail value $16.99).

Total ARV of all prizes:
$6,754.80

Winners : For the names of the winners, send a self-addressed, stamped, #10 business envelope to: Yesterday’s News ® Do-Gooder Handbag Design Contest Winners List, Dept. P, PO Box 5700, Clinton, IA 52736-5700. Requests must be received by June 30, 2010. Winners will also be posted online at www.dogooderchallenge.com.

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