Eligibility : The Nature Valley Get Some Nature Promotion (the “Promotion”) is open only to legal residents of the fifty (50) United States (and The District of Columbia) who are at least eighteen (18) years old at the time of entry.

Promotion Period : The Promotion begins on September 19, 2009 at 12:00 a.m. Eastern Time (“ET”) and ends on November 30, 2009 at 11:59 p.m. ET (the “Promotion Period”)

How To Enter : During the Promotion Period, go to www.naturevalley.com/offer and fill out the online entry form.

Limit : Each participant may play the Instant Win Game one (1) time per day during Phase 1 of the Promotion Period and enter the Sweepstakes/play the Instant Win Game one (1) time per day during Phase 2 and 3 of the Promotion Period.

Prize (s):

Sweepstakes Prize: ONE (1) PHASE 2 GRAND PRIZE: Trip for two (2) to The Birds of Prey World Cup Ski event in Beaver Creek, Colorado. Trip package includes roundtrip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Vail, CO; 3 days and 2 nights accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); four (4) 1-day event credentials including lift tickets and Birds of Prey event passes; ground transportation to and from airport and hotel ; and $500 spending money. Approximate Retail Value (“ARV”): $2,100.

ONE (1) PHASE 3 GRAND PRIZE: A Burton snowboard package consisting of a snowboard, bindings, boots, helmet, goggles, backpack, jacket and pants (model, style and size of package elements to be determined by Sponsor in its sole discretion). ARV: $2,150.

Instant Win Game Prizes: FIFTY (50) FIRST PRIZES (awarded during Phase 1): Two (2) Warren Miller Movie Screening Passes. ARV: $40. Winner will select the city in which he/she would like to view the movie from the list of available locations provided by Sponsor. FIVE HUNDRED (500) SECOND PRIZES (awarded during Phase 3): Nature Valley Ski Hat. ARV: $10. Sponsor will select size of the hat in its sole discretion. FIVE HUNDRED (500) THIRD PRIZES (awarded during Phase 1): A box of Nature Valley Cranberry and Pomegranate Chewy Trail Mix Bars. ARV: $3.39. FIVE HUNDRED (500) FOURTH PRIZES (awarded during Phase 2): A box of Nature Valley Dark Chocolate and Nut Chewy Trail Mix Bars. ARV: $3.39.

Total ARV of all prizes:

Winners : Winner List requests will only be accepted after the promotion end date (listed above) and no later than February 28, 2010. For the Winner List, visit the promotion website, complete the form at the bottom of the FAQ, and select “Win List Request” in the drop down.


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