Eligibility : mike’s HARD PUNCH ROCKS Sweepstakes is offered throughout the 50 states of the U.S. and Washington, DC, except for California and Utah. Sweepstakes is void in California and Utah. Void in Puerto Rico.

Promotion Period : Between 12:00:01 AM Eastern Time (“ET”) on January 1, 2010 and 11:59:59 PM ET on December 31, 2010

How To Enter : Go to www.mikeshard.com and enter the code found under the cap of your Mike’s Hard Lemonade Co. HARD PUNCH™ product by following the on-screen instructions.

Limit : Limit one entry per person, per email address, per day.

Prize (s):

GRAND PRIZE: One Grand Prize winner will receive either (i) A trip for four to his or her choice of ONE of the following destinations (London, New York, or Los Angeles), for five days and four nights (final itinerary to be determined by Sponsor), or (ii) $12,000 in cash (made payable in the form of a check to winner). Trip includes round-trip coach air transportation for winner and up to three guests (guests must be age 21 or older and cannot be an employee/officer/director of an alcohol beverage licensee); standard hotel accommodations for four nights (one room – double occupancy); ground transportation to and from destination airport and hotel and a check for $4,000 which may be used for meals and incidentals (included in total approximate retail value of prize). Approximate retail value (ARV) of Grand Prize Trip Package is $18,000.

FIRST PRIZE: Five first prizes of a Gibson® USA Les Paul Studio guitar, having an approximate retail value of $1,900.00 each; or a prize of equivalent value will be awarded.

SECOND PRIZE: Five second prizes of Rock Music Gift Pack courtesy of Warner Custom Products, A Warner Music Group Company having an approximate retail value of $250 each; or a prize of equivalent value will be awarded. Approximate retail value does NOT represent resale value of Rock Music Gift Pack.

THIRD PRIZE: Fifty third prizes of mike’s HARD PUNCH™ ROCKS T-shirts, having an approximate retail value of $15.00 each; or a prize of equivalent value will be awarded.

WEEKLY PRIZES:

  1. WEEKLY FIRST PRIZE: 500 song downloads, having an approximate retail value of $495. One winner per week, 52 in total.
  2. WEEKLY SECOND PRIZE: 3 song downloads, having an approximate retail value of $2.97, 100 winners per week, 5,200 in total.

Total ARV of all prizes:
$70,684

Winners : Winners names (first name, last initial) may be posted on the Mike’s Hard Lemonade web site. To be notified of the winners of major prizes, please send a self-addressed, stamped envelope to “mike’s HARD PUNCH™ ROCKS Sweepstakes” Winners, P.O. Box 6613, Saddle Brook, NJ 07663. All requests for the major prize winners’ names must be received by February 1, 2011.

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