How To Enter : To enter, access www.meritabreads.com and follow the on-screen entry instructions to submit an entry during the Entry Period.

Eligibility : This Sweepstakes is open only to individuals who are legal residents of the fifty (50) United States and the District of Columbia, 18 years of age or older as of the date of entry.

Timing : The entry period for the Merita SEC Basketball Tournament Sweepstakes (the “Sweepstakes”) begins at 9:00 a.m. Eastern Time (“ET”) on December 20, 2010 and ends at 11:59 p.m. ET on March 31, 2011 (the “Entry Period”).

Limit : There is a limit of one (1) Sweepstakes entry per person and per e-mail address.

Prize (s) :

One (1) Grand Prize and one (1) First Prize will be awarded.

Grand Prize: The Grand Prize is a trip for the winner and one (1) guest to attend the Southeastern Conference (“SEC”) Men’s Basketball Tournament Semi-final and Final games currently scheduled to take place on March 12 and 13, 2011. The trip consists of: round-trip coach air transportation for two (2) people (the winner and guest) between the major U.S. airport nearest to winner’s home and a major airport in the Atlanta, GA area, which will be determined by Sponsor in its discretion; round-trip ground transportation for the winner and guest between the destination airport and the hotel; standard double occupancy hotel accommodations for the winner and guest for two (2) nights at a hotel selected by Sponsor (room rate and taxes only; size and type of room determined by Sponsor); tickets for the winner and guest to attend the Semi-final and Final Tournament games; tickets for the winner and guest to attend the Gameday Hospitality Center and access to SEC Fanfare, a fan interactive area. Should the winner live with a 100-mile radius of Atlanta, GA ground transportation will be provided in lieu of air transportation. The approximate retail value (“ARV”) of the Grand Prize is $3,000.

First Prize: The First Prize is tickets for the winner and one (1) guest to attend the SEC Women’s Basketball tournament currently scheduled to take place on March, 2012 in Nashville, TN. The prize consists of two (2) tickets to attend each game in the tournament. The prize does not include transportation, housing, meals or any other services or items that may be required in connection with attendance at the games. The ARV of the First Prize is $180.

Total ARV of all prizes : $3,180

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