How To Enter : Visit www.youtube.com/jcpenney and follow the instructions.

Eligibility : The Sweepstakes is open to legal residents of the 50 United States and the District of Columbia who are at least 18 years of age or age of majority if greater than 18 in their state of residence at time of entry (the “Entrant”) and who are registered users (“Registered Users”) of the YouTube website located at http://www.youtube.com (including all mirror, derivative sites and/or local domain versions thereof, as applicable) (collectively, the “YouTube Site”).

Timing : The Sweepstakes begins at 12:00:01 A.M., Eastern Time (ET) on May 27, 2011 and ends at 11:59:59 P.M. ET on June 15, 2011 (the “Entry Period”).

Limit : Limit of one entry per person/YouTube account per Entry Period.

Prize (s) :

One (1) Video Prize: A $2,000 scholarship. Approximate retail value (ARV) of prize is $2,000.

One (1) Voter Prize: The Voter Prize Winner will receive a prize consisting of the following: (i) a trip (the “Trip”) for the Voter Prize Winner and one (1) guest (the “Guest”) to Los Angeles, California to go on a shopping trip at a jcpenney store, have lunch with Michele Bohbot and a “Head-to-Toe” Makeover (“Makeover”) at FIDM for the winner only and (ii) one (1) $500 JCPenney gift card (a “Gift Card”) for the winner only. Trip elements include: (i) round-trip coach air transportation for the Voter Prize Winner and the Guest between a major metropolitan airport near the Grand Prize Winner’s residence and Los Angeles, California; (ii) hotel accommodations for two (2) nights (one standard room/double occupancy, including room tax); and (iii) transportation to and from the airport, hotel, jcpenney store, and FIDM. ARV of the Voter Prize: $6,700.

Total ARV of all prizes : $8,700

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