How To Enter : Individuals will be entered in the Contest by visiting HowDoYouHershey.com

Eligibility : The Contest is open only to legal residents of the United States age 18 or older

Timing : Between 10:00 A.M. EST on May 25, 2010 and 11:59 P.M. EST on August 1, 2010

Limit : Entrants may enter the Contest as many times as they wish during the Submission Period, but each entry must have a different Submission.

Prize (s):

One (1) Grand Prize winner will receive “A Trip To Hershey.” The Trip to Hershey will be based on the Grand Prize winner’s Hershey Story, but the exact details of the Trip to Hershey will be determined by HE&R in its sole discretion. This means that the Grand Prize winner may not receive the same exact experience described in her/his Hershey Story. The approximate retail value of the Grand Prize depends upon the final details of the Grand Prize winner’s Trip To Hershey, but in no event will exceed $2,000.

Ten (10) Weekly Prize Winners will each receive four (4) regular one-day admission tickets to Hersheypark Amusement Park in Hershey, Pennsylvania. The approximate retail value of each weekly prize is $212.00.

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