How To Enter : Visit hersheys.com/bowl (the “Web Site”) during the Sweepstakes Entry Period and click on the icon, banner or text link to access the Sweepstakes entry page. Follow the online instructions to complete the Official Online Entry Form and submit as instructed to register for sweepstakes.

Eligibility :

Timing :

Limit : Limit one (1) entry per person/text message/mobile phone/e-mail address/address per day regardless of method of entry.

Prize (s):

Three (3) Grand Prizes. Each Grand Prize consists of a trip for winner and three (3) guests to attend one (1) 2010-2011 Bowl Game (“game”) of winner’s choice (excluding BCS National Championship). The prize consists of two (2) nights double-occupancy standard hotel accommodations (two hotel rooms), four (4) tickets to the game and $1,000 cash (awarded in the form of a check made payable to the winner) Approximate retail value (ARV): $7,800.00 each.

Five Hundred (500) First Prizes. Each First Prize winner will receive $50.00 for NCAA.com/store. Prize awarded in the form of a code to be used at check-out. ARV $50.00 each.

Total ARV of all prizes: $48,400

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