How To Enter : Visit gamestop.com/maddenNFL11 each week of the Sweepstakes Period to obtain the applicable keyword and code for text message entry for the Sweepstakes for that week.

Eligibility : The Sweepstakes is open to legal residents of the 50 United States and District of Columbia, excluding Guam and Puerto Rico. Entrants must be at least 21 years of age or older at time of entry.

Timing : Commences at 12:00 PM CT on June 28, 2010 and ends at 11:59 PM CT on July 18, 2010

Limit : One (1) entry per person per week.

Prize (s):

The one (1) Winner (hereinafter defined) will receive: (a) a trip for the Winner and one (1) guest of Winner (“Guest“) to New Orleans, LA to attend GameStop/EA’s Madden Gras Event (“Event“), currently scheduled to take place on or about August 8 through August 10, 2010, but subject to change in Sponsor’s sole discretion. The trip will include: (i) round trip coach class air transportation for Winner and Guest which shall originate from an airport of Sponsor’s choice near Winner’s primary residence to New Orleans, LA. Sponsor reserves the right to substitute ground transportation if the Winner resides within 100 miles of New Orleans, LA; (ii) round trip ground transportation for Winner and Guest, to be taken together, between airport and hotel in New Orleans, LA; and (iii) two (2) nights hotel accommodations in New Orleans, LA for Winner and Guest which will be one (1) room based on double occupancy (meals, telephone calls, tips, gratuities, and other incidentals and costs are not included),collectively (the “Prize” or “Prizes“). The approximate retail value (“ARV“) of the Prize is $2,000.

Total ARV of all prizes: $2,000

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