How To Enter : To play for free, during the Promotion Period, go to experiencethegold.com (the “Website”), complete the online registration form and enter the Short Code and keyword provided during your Game session as instructed to see if you are a Game prize winner, subject to verification.

Eligibility : Open to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at the time of entry.

Timing : The Kellogg’s™ Cereal In A Cup & Kellogg’s™ Rice Krispies Treats™ Text-to-Win Game (the “Game”) is a Text and Online Instant Win Game that begins on 3/1/12 at 12:00:00 PM Eastern Time (“ET”) and ends on 3/31/13 at 11:59:59 AM (ET) (the “Promotion Period”).

Limit : Limit one (1) Game play per person for the Promotion Period, regardless of method of play.

Prize (s) :

One (1) Grand Prize – A 3-day/2-night trip for winner and three (3) guests for to the Colorado Springs Olympic Training Center (ARV $5,000). Prize includes round trip coach-class air transportation for winner and three (3) guests from major airport nearest winner’s home to Denver, CO; 3-nights lodging on campus at the U.S. Olympic Training Center in Colorado Springs, CO (2-rooms; based on double occupancy each room); tour of the training center; one (1) dinner, two (2) breakfasts and one (1) lunch at the Athlete Center; witness sports demonstrations and participate in select sport experiences (i.e. fencing, judo and/or shooting (laser gun); autograph and photo opportunities; and Team USA merchandise.

Ten (10) Secondary Prizes – A $100 Bank-issued Pre-loaded Debit Card.

Total ARV of all prizes : $6,000

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