How To Enter : During the Entry Phase, the Contestant must logon to www.tellushowyoudip.com and follow the instructions to complete an Entry and submit an Entry Form

Eligibility : The Contest is open only to legal residents of the forty-eight (48) contiguous United States, and the District of Columbia, who are at least 18 years old or the age of majority in their state of residence, whichever is greater, as of the date of entry. Residents of Alaska, Hawaii and Puerto Rico are ineligible to enter. Contestants must have access to the Internet to enter this Contest.

Timing : The Dip, Dip Hooray! Contest (the “Contest”) begins on August 5, 2011 at 12:00 AM Eastern Time (“ET”) and ends on October 21, 2011 at 11:59:59 PM ET (the “Contest Period”).

Limit : Each Contestant may have no more than one (1) Entry into the Contest per person/e-mail address

Prize (s) :

25 GRAND PRIZES: Each Grand Prize Winner will each receive a trip for two people; the Grand Prize Winner and his/her “Guest,” to Orlando, Florida from January 27, 2012 through January 29, 2012 for the Diptionary book signing event (the “Grand Trip”). The Grand Prize includes: roundtrip coach-class air transportation for Grand Prize Winner and Guest from gateway airport nearest Grand Prize Winner’s home to Orlando International Airport in Orlando, Florida; three (3) day/two (2) night hotel accommodations (single room, double occupancy) in a hotel to be selected at Sponsor’s sole discretion, ground transportation for Grand Prize Winner and Guest during his/her to and from the hotel to the airport and to and from the book signing event.  The Approximate Retail Value (“ARV”) of each entire Grand Prize, the trip, the tickets to the water park and the Diptionary is $1,528.

FIRST PRIZE: 50 FIRST PRIZES: Each First Prize Winner will receive one (1) hard copy of the “Diptionary.” The ARV for each First Prize is $10.00.

Total ARV of all prizes : $38,700

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