How To Enter : To enter without making a purchase or text messaging, during the Promotion Period, visit http://cocacola.promo.eprize.com/regalbattle/ and follow the links and instructions to complete and submit the registration form, including providing a valid home address.

Eligibility : Coke Zero™/Regal Cinemas Battle for Everything Sweepstakes (the “Promotion”) is open only to legal residents of the 50 United States (and the District of Columbia) (excluding Alaska) who are 18 years of age or older at the time of entry (“Entrant”).

Timing : The Promotion begins at 12:00 a.m. Eastern Time (“ET”), March 30, 2012 and ends at 11:59 p.m. ET, May 24, 2012 (the “Promotion Period”).

Limit : One (1) Instant Win Game play and one (1) Sweepstakes entry per day during the Promotion Period, regardless of method or combination of methods of entry or obtaining Codes.

Prize (s) :

Sweepstakes Prizes:
2 GRAND PRIZES: A trip for winner and three (3) guests to the Big Island of Hawaii. Prize package includes round trip, coach-class air transportation for four (4) from a major airport near winner’s home serviced by Delta Air Lines (determined by Sponsor in its sole discretion); 3 nights’ hotel accommodations at the Hilton Waikoloa Village (single room, quad occupancy); round-trip ground transportation between airport and hotel; helicopter ride; eco volcano tour; 365 $5 SUBWAY® gift cards; and a $500 American Express gift card for spending money. Approximate Retail Value (“ARV”): $10,000.

Instant Win Game Prizes:
100 FIRST PRIZES: A commemorative Battleship poster. ARV: $30.
1,000 SECOND PRIZES: A Regal Cinemas movie ticket, terms and conditions apply. ARV: $8.

Total ARV of all prizes : $31,000

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