How To Enter : During the Promotion Period, go to realfangetaway.com (the “Website”), complete the online registration form and enter the Short Code and keyword provided during your Game session as instructed to see if you are a Game prize winner, subject to verification.

Eligibility : Open to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older at the time of entry.

Timing : The Cheez-It™ Real Fan Game Getaway Text-to-Win Game (the “Game”) is a Text and Online Instant Win Game that begins on 8/1/12 at 12:00:00 PM Eastern Time (“ET”) and ends on 3/31/13 at 11:59:59 AM (ET) (the “Promotion Period”).

Limit : Limit one (1) Game play per person for the Promotion Period, regardless of method of play.

Prize (s) :

One (1) Grand Prize – A Cheez-It® Real Fan Game Getaway for two (2) (ARV $3,950). Prize includes two (2) tickets to a collegiate football team regular season home game of winner’s choice (subject to availability); round trip coach-class air transportation for winner and one (1) guest from major airport nearest winner’s home to major airport nearest destination city; 2-nights lodging at a Sponsor-selected hotel; 3-days use of a midsize rental car (to be awarded in the form of a check for $350 to winner)/use of rental car subject to the terms and conditions of the rental agency; $400 spending money (winner only – to be awarded in the form of a check to the winner); and Cheez-It® apparel (a Cheez-It® Hoodie from Kelloggsstore.com for winner and guest).

One Hundred (100) First Prizes – A $50 Bank-issued, pre-loaded Gift Card.

Total ARV of all prizes : $8,950

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