How To Enter : To enter online, visit facebook.com/challengebutter or www.thecelebritycafe.com (the “Website”) and access the online entry form.

Eligibility : The Challenge Dairy “Savor the Sun” Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old at the time of entry.

Timing : The Promotion begins on October 8, 2010 at 5 p.m. Pacific Time (“PT”) and ends on January 3, 2011 at 11:59 p.m. PT (the “Promotion Period”).

Limit : Limit one (1) entry per person during the Promotion Period, regardless of method of entry.

Prize (s):

ONE (1) GRAND PRIZE WINNER: The Grand Prize Winner will receive a five (5) day/four (4) night Luxury Included® vacation for two (2) adults and two (2) children age 15 or under to a Beaches Turks & Caicos Resort Villages & Spa, with accommodations in the Italian Village. Beaches Resorts is a Luxury Included® resort destination, therefore prize will include deluxe accommodations, all meals, unlimited premium brand beverages, daily and nightly entertainment, all land and water sports, including scuba diving (for certified divers), snorkeling, gratuities and transfers to and from the designated airport. The Approximate Retail Value (“ARV”) of Grand Prize is $4,999.99.

Total ARV of all prizes: $4,999.99

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