Eligibility : Celebrate On The Field Instant Win Game open to individual legal residents of the 50 United States and District of Columbia, age 18 or older as of 12/22/09

Promotion Period : Celebrate On The Field Instant Win Game ends at 11:59:59 AM (ET) on 2/7/10.

How To Enter : Complete official registration form available at beonthefield.com, enter your UPC Code and follow the on-screen instructions to play the Game.

Limit : Five (5) plays per email address per day

Prize (s):

One (1) Grand Prize: A 5-day/4-night trip for four (4) people to North Texas, including round-trip, coach-class air transportation from major commercial airport near winner’s home (as determined by Sponsor) to a major commercial airport in North Texas; four (4) nights’ accommodations (two (2) rooms; double occupancy) at a hotel determined by Sponsor; four (4) tickets to Super Bowl XLV (the “Game”) scheduled to be held on 2/6/11 in North Texas (seating selected by Sponsor); ground transportation to/from airport/hotel and hotel/Game; and $500 spending money (awarded as a check made payable to winner). Approximate Retail Value (“ARV”) of Grand Prize: $13,300.

Five (5) First Prizes: A $1,000 prepaid Visa® Gift Card.

Ten (10) Second Prizes: A $500 prepaid Visa® Gift Card.

Seven Hundred Thirty Five (735) Third Prizes: A $25 prepaid Visa® Gift Card. (Visa® Gift Cards are issued by First National Bank of Omaha (“FNBO”) pursuant to a license from Visa USA, Inc. and are subject to all applicable FNBO terms and conditions, including but not limited to a monthly maintenance fee of $2.50 assessed to Visa® Gift Card’s balance beginning in the 7th month after its issue date and a closure fee of $25 at time of Visa® Gift Card’s stated expiration. Additional restrictions may apply.)

Nine Hundred Fifty (950) Fourth Prizes: A SNICKERS®-branded NFL Melamine Serving Tray. ARV: $16.99 each.

Eight Hundred (800) Fifth Prizes: A coupon redeemable for one (1) single size package of M&M’S® Brand Chocolate Candies (1.01-1.74 oz.) or SNICKERS® Bar (2.07 oz). ARV: $1.09 each.

Total ARV of all prizes:

Winners : To obtain the names of Grand, First, Second and Third Prize winners, send an email to winners.list.request@dlblairsweeps.com with “WINNERS 6646” as the subject line. Requests must be received by 11:59:59 AM ET on 2/7/10. Winners list will be sent after selection and verification of winners.



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