How To Enter : Visit www.espn.com, complete the member sign-in and search for keyword “Playbook” or “Bud Light”. Once you arrive at the Bud Light Playbook Promotional page, fully complete the online entry form in addition to answering the Weekly Scenario question. Upon answering the Weekly Scenario question, a minimum of one (1) entry and a maximum of four (4) entries will be awarded based on the answer you provide.

Eligibility : The Bud Light Playbook Promotion (“Promotion”) is open to legal residents of the fifty (50) United States (excluding residents of the state of California) and the District of Columbia who are twenty-one (21) years of age or older as of date of entry.

Timing : Between 12:00:00PM Eastern Time (“ET”) on 11/3/10 and 11:59:59AM ET on 12/15/10 (“Promotion Period”)

Limit : There is a limit of four (4) entries per person and per valid e-mail address per Weekly Entry Period for the duration of the Promotion Period.

Prize (s):

One (1) Grand Prize: The Grand Prize consists of two (2) trips for winner and one (1) guest: Trip #1: A 5-day/4-night trip to Dallas, Texas from 2/3/11 to 2/7/11. Trip #1 consists of round-trip coach air transportation (from gateway city nearest winner’s home) in the U.S. to Dallas, TX, double-occupancy hotel accommodations for four (4) nights (one room) and access to Bud Light sponsored events (subject to availability) as well as ground transfers to/from airport/hotel. Trip #2: A 2-day/3-night trip to Glendale, AZ to attend the 2011 Tostitos BCS National Championship Game currently scheduled for 1/1/11. Trip #2 consists of round-trip coach air transportation for two (2) from major U.S. gateway airport nearest winner’s primary residence in the U.S. to Phoenix AZ, 3-night standard double-occupancy hotel accommodations (one room) and ground transfers to/from the airport/hotel/game. Approximate Retail Value “ARV” of both trips combined: $4,998.

Total ARV of all prizes: $4,998

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