Eligibility : The Bridgestone NHL Ultimate Leader Sweepstakes is open to residents of Canada who have reached the age of majority in the province or territory of residence at time of entry and to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older or the age of majority in their state of residence, whichever is older, at the time of entry.

Promotion Period : The Bridgestone NHL Ultimate Leader Sweepstakes starts at 9:00:01 AM Eastern Standard Time (“EST”) on March 01, 2010 and closes at 11:59:59 PM EST on April 11, 2010 (the “Sweepstakes Period”)

How To Enter : Visit nhl.com/ultimateleader and select the “Bridgestone NHL® Ultimate Leader” icon to be directed to the voting page.

Limit : Limit of one (1) entry for each of the Weekly Prize and Grand Prize Draws per person per Weekly Sweepstakes Period.

Prize (s):

There will be a total of sixty-one (61) prizes available to be won.

(i) Grand Prize: One (1) Grand Prize trip for two (2) people (the winner and his/her travel guest) to a 2010 NHL® Stanley Cup® Final Game as selected by the Sponsors. Grand Prize consists of round-trip economy-class air transportation for two (2) people departing from the International Airport nearest the winner’s residence, two (2) nights hotel accommodation in a standard room based on double occupancy in a hotel chosen by Sponsors in their sole discretion, two (2) tickets to a 2010 NHL® Stanley Cup® Final game (seating locations as determined by the Sponsors in their sole discretion), an opportunity for the winner and his/her travel guest to meet Mark Messier and $200.00 (US) spending money. Approximate retail value (“ARV”) of the Grand Prize is $2,800.00 (US)

(ii) Weekly Prizes: There will be a total of sixty (60) Weekly Prizes available to be won (ten (10) for each Weekly Sweepstakes Period) during the Sweepstakes Period. Each Weekly Prize will consist of one (1) $100.00 (US) gift certificate to the Official NHL® Online Shop (http://shop.nhl.com) OR (http://shop.nhl.ca). The ARV of all Weekly Prizes is $6,000 (US).

Total ARV of all prizes:

Winners : For a winner’s list, send a self-addressed, stamped envelope by July 15, 2010 to Mischief Media, 20 Bay Street, 11th floor, Toronto, Ontario, M5J 2N8. The winner’s list to be available until May 15, 2010.


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