How To Enter : Visit BlueBunnyChamp.com (the “Promotion Website”) to participate in the Promotion.

Eligibility : The Blue Bunny Champ! Promotion (the “Promotion”) is open only to legal residents of the fifty (50) United States and D.C. who are at least eighteen (18) years old as of the date of entry and are located in one of the fifty (50) United States or District of Columbia at the time of entry.

Timing : The Blue Bunny Champ! Promotion begins on Monday, May 2, 2011 (05/02/11) at 12:00:00 p.m. (noon) Central Standard Time (“CST”) and ends on Wednesday, June 15, 2011 (06/15/11) at 11:59:59 a.m. CST (the “Promotion Period”).

Limit : Limit one Code (and one registration) per person and email address per day (defined as 12:00:00 a.m. CST to 11:59:59 p.m. CST for any calendar day during the Promotion Period).

Prize (s) :

One (1) Grand Prize will be awarded in this Promotion, consisting of a trip to Busch Gardens in Tampa, Florida. Trip includes round trip coach airfare for winner and three (3) guests from major airport near winner’s residence to Tampa, FL; three (3) nights’ standard quad-occupancy hotel accommodations in Tampa at a hotel selected by SeaWorld; eight (8) Busch Gardens single-day admission tickets; and five hundred dollars ($500) in cash. Approximate Retail Value (“ARV”) is $3,188.

First Place Prize Winners (1,000 total): One coupon redeemable for one (1) FREE Blue Bunny Champ! or Champ! Mini Swirls Carton. ARV: $5.00.

Second Place Discount Winners (10,000 total): One coupon redeemable for fifty-five (.55) cents off Champ! or Champ! Mini Swirls. ARV: $0.55.

Total ARV of all prizes : $5,500

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