Eligibility : The Heluva Good 2009 Racing Contest is open to legal U.S. residents who are 18 years of age or older at the time of Contest entry.

Promotion Period : To be eligible to receive a Dover Prize, New Hampshire Prize, Watkins Glen Prize, or Michigan International Prize (each as defined in Section 6), an entrant must submit an entry during the applicable period below (each, a “Contest Term”).

  • Watkins Glen International – Begins on May 15th, and ends at 5:00pm Eastern Time on July 10th
  • Michigan International Speedway – Begins on May 15th, and ends at 5:00pm Eastern Time on July 17th
  • New Hampshire Motor Speedway – Begins on June 26th and ends at 5:00pm Eastern Time on August 21st
  • Dover International Speedway –Begins on June 26th and ends at 5:00pm Eastern Time on August 21st

How To Enter : Visit www.HeluvaGoodRacing.com during the applicable Contest Term and complete an official entry form.

Limit : one entry per person per track.

Prize (s):

On or about July 14th, 2009, a drawing will be made for the following Prizes (each a “Watkins Glen Prize”):

One Winner will receive a “Heluva Good! VIP Weekend,” which consists of 2 suite tickets to the Zippo® 200 at the Glen (Nationwide Series) 2 suite tickets to the Heluva Good!® Sour Cream Dips at the Glen (Sprint Cup Series), hotel accommodations for the weekend (Friday, Saturday and Sunday Evening), and the opportunity to serve as the honorary starter for the Heluva Good! Sour Cream Dips at the Glen, having an approximate retail value of $3,000.

30 Winners will receive 4 Grandstand tickets each and Hospitality Tent Access for the Zippo® 200 at the Glen (Nationwide Series) and the Heluva Good!® Sour Cream Dips at the Glen (Sprint Cup Series) having an approximate retail value of $600.

Approximate Retail Value of all Watkins Glen Prizes is $21,000.

On or about July 21st, 2009 a drawing will be made for the following Prizes (each a “Michigan International Prize”):

One Winner will receive a “Heluva Good! Race Experience,” which consists of 2 Grandstand tickets to the Michigan 400 (Sprint Cup Series), 2 Cold Garage passes for the Michigan 400, the opportunity to attend the Sprint Cup Driver’s Meeting for the Michigan 400, the opportunity to attend the Victory Lane Celebration for the Michigan 400, and the opportunity for a Pace Car Ride on the morning of the Michigan 400, having an approximate retail value of $200.

Michigan 400 (Sprint Cup Series) at Michigan International Speedway on August 16th

  • 14 Winners will receive 4 Grandstand tickets each, having an approximate retail value of $400.

Approximate Retail Value of all Michigan International Prizes $5,800.

On or about August 25th, 2009 a drawing will be made for the following Prizes (each a “New Hampshire Prize”):

One Winner will receive a “Heluva Good! VIP Weekend,” which consists of 2 suite tickets to the Heluva Good!® Fall Pole Day; 2 suite tickets to the Heluva Good! ® 200, 2 suite tickets to the Sylvania 300, hotel accommodations for the weekend (Friday, Saturday, and Sunday), and the opportunity to serve as the honorary starter for the Heluva Good! 200, having an approximate retail value of $4,500

Heluva Good® Fall Pole Day (Sprint Cup Series)/Camping WS125 at New Hampshire Motor Speedway on September 18th

  • 10 Winners will receive 4 Grandstand tickets each and Hospitality Tent Access, having an approximate retail value of $300.
    Heluva Good!® 200 (Camping World Truck Series) at New Hampshire Motor Speedway on September 19th
  • 10 Winners will receive 4 Grandstand tickets each and Hospitality Tent Access, having an approximate retail value of $300.
    SYLVANIA® 300 (Sprint Cup Series) at New Hampshire Motor Speedway on September 20th
  • 10 Winners will receive 4 Grandstand tickets each and Hospitality Tent Access, having an approximate retail value of $400.

Approximate Retail Value of all New Hampshire Prizes is $14,500.

On or about August 25th, 2009 a drawing will be made for the following Prizes (each a “Dover Prize”):

Dover 400 (Sprint Cup Series) at Dover International Speedway on September 27th

  • 15 Winners will receive 4 Grandstand tickets each and Hospitality Tent Access, having an approximate retail value of $560.

Sunoco 150 (Camping World Series East) at Dover International Speedway on September 25th

  • 15 Winners will receive 4 Grandstand tickets each, having an approximate retail value of $140.

Dover 200 (Nationwide Series) at Dover International Speedway on September 26th

  • 15 Winners will receive 4 Grandstand tickets each, having an approximate retail value of $260.

Approximate Retail Value of all Dover Prizes is $14,400.

Winners : For a list of Winners, send a written request together with a self-addressed, stamped envelope to Sponsor at Heluva Good!® Division of HP Hood LLC, Six Kimball Lane, Lynnfield, MA 01940 by July 30, 2009.

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