How To Enter : To enter the Contest go to www.ludens.com (the “Website”) during the Contest Entry Period and click on the La La Luden’s® banner.

Eligibility : The Contest is offered only in the United States of America to legal residents of any one of the 50 states or the District of Columbia. T

Timing : All entries must be received by the Sponsor by 11:59 p.m. Eastern Standard Time (EST) on June 29, 2012 (the “Contest Entry Period”). Ten (10) finalists will be selected by July 16, 2012 by a panel of judges selected by the Sponsor and posted on www.ludens for review and voting by individuals who wish to vote on July 23, 2012 at 12:00 p.m. EST. Voting by the public will end at 11:59 p.m. EST on August 17, 2012. (the “Contest Voting Period”).

Limit : Each Entrant is allowed to submit only one Submission.

Prize (s) :

One Grand Prize Winner will receive a $2,500 cash prize, jingle hosted on www.ludens.com website, tickets to a top talent search show and a year supply of Luden’s®.

The other nine finalists will each receive a $100 American Express Gift Card and assorted Luden’s® products.

Total ARV of all prizes :

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