How To Enter : There are two entry methods to obtain a code to play the Instant Win Game: (1) Look for entry codes on stickers (“game piece”) found inside packages of the following Pepperidge Farm Sandwich and Swirl Breads (excluding Party Breads): Whole Grain, Very Thin, Farmhouse, White, Light Style, Rye, Pumpernickel, Italian, Carb Style, 16 oz. Variety Loaves (Stone Ground 100% Whole Wheat and Oatmeal) and Swirl breads. Peel off and open game piece, each of which contains one entry code. (2) Visit (the “Game Site”) and click the link “Need a Code” A pop up box with the free code will appear. To play, visit the Game Site and enter the entry code, your email, and the provided captcha code and click “Play Instant Win” (“Game Play”). Winning messages will be seeded randomly by Sponsor throughout the Promotion Period. Once you have submitted your entry code, if you are the first player to play the Instant Win Game at or after one of the randomly seeded times, you will be forwarded to a webpage informing you that you are a potential winner. On this page, you must fill in your first and last name, email address, and mailing address to become the winner of the prize indicated, subject to verification of eligibility and compliance with the terms of these Official Rules. If you do not receive a prize winning message, you are not an instant winner. Returning players will only be required to enter their email addresses. All Instant Win Game players, regardless of whether they are a winner, will automatically be entered in the Grand Prize Sweepstakes when they play the Instant Win Game during the Promotion Period.

Eligibility : “Improve Your Lunch Life” Instant Win Game & Grand Prize Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States and the District of Columbia, 18 years of age and older, who are physically located and reside in the fifty (50) United States or District of Columbia at time of entry (“Eligible Participant”). Void in Puerto Rico & where prohibited.

Timing : The Promotion begins at 12:00:00 PM Eastern Time (ET) on 3/10/14 and ends at 11:59:59 PM ET on 4/16/14 (“Promotion Period”).

Limit : Limit one (1) Game Play per email address per day during the Promotion Period.

Prize (s) :

One (1) Grand Prize: $25,000 awarded in the form of a check. Approximate Retail Value (ARV): $25,000.

One hundred ninety (190) First Prizes: $35 Movie Gift Card. ARV: $35/each.
Four thousand, nine hundred seventy-eight (4,978) Second Prizes: A Free Coupon good on one (1) loaf of Pepperidge Farm bread. ARV: $4.29/each.

Total ARV of all prizes : $53,005.62


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