How To Enter : During the Promotion Period, visit http://dollargeneral.promo.eprize.com/freshstarteveryday and complete and submit the registration form

Eligibility : Dollar General Fresh Start Every Day Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States (excluding Alaska, California, Connecticut, District of Columbia, Hawaii, Idaho, Maine, Massachusetts, Montana, Nevada, New Hampshire, North Dakota, Oregon, Rhode Island, Washington, and Wyoming) who are at least eighteen (18) years old at the time of entry.

Timing : The Promotion begins on January 1, 2011 at 12:00 a.m. Central Time (“CT”) and ends on January 31, 2011 at 11:59 p.m. CT (the “Promotion Period”).

Limit : Each participant may enter/play one (1) time per day during the Promotion Period, regardless of method of entry.

Prize (s) :

Sweepstakes Prize: ONE (1) GRAND PRIZE: $100,000 that can be used towards winner’s mortgage. Approximate Retail Value (“ARV”): $100,000. ONE (1) FIRST PRIZE: $20,000 that can be used to pay off winner’s car. ARV: $20,000. FIVE (5) SECOND PRIZES: $5,000 that can be used to pay winner’s credit card debt. ARV: $5,000. TEN (10) THIRD PRIZES: $2,400 that can be used to pay winner’s utility bill. ARV: $2,400. FIVE HUNDRED (500) FOURTH PRIZES: $50 Dollar General gift card.

Instant Win Game Prizes: ONE HUNDRED (100) FIFTH PRIZES (25 per Week): $100 Dollar General gift card. ARV: $100. THREE THOUSAND ONE HUNDRED (3,100) SIXTH PRIZES (100 per Day): $10 Dollar General gift card. ARV: $10

Total ARV of all prizes : $235,000

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