Cheez-It Most Valuable Cheese Sweepstakes (

Six superstar cheeses are competing to become the Most Valuable Cheese. But with your votes, only one will win the title!

Will it be Grooves, the chip/cheez-it combo? Zingz, the caliente cracker? Snack Mix, the mix bag? White Cheddar, the all-american munchy? Hot & Spicy, the cheese on fire? Or Crunch’d, the puffed up crunch?

Meet the six cheeses:

You could bring home the cheddar too! Cast your vote now at for your chance to win!

How To Enter

During the sweepstakes period, commencing on February 2nd and ending on March 31st, earn up to twenty (20) entries per day by using the following three (3) ways to enter the Sweepstakes:

  • Vote: Go to, meet the six Cheez-It MVC contenders, and cast a vote for your favorite by clicking the VOTE button. Then, click the ENTER NOW button to complete and submit the sweepstakes registration form and receive one entry into the sweepstakes.
  • Play: Click the PLAY button on the Cheez-It MVC sweepstakes site to play the MVC All-Star Challenge game then enter the sweepstakes by complete the registration form immediately after playing the game to be entered into the Sweepstakes. Don’t forget to tweet your score using #CheezItMVCsweeps for your chance to win one of the $500 weekly cash prizes!
  • KFR Codes:  If you are a registered member of the Kellogg’s Family Rewards program, enter the KFR code found inside the box of any participating Cheez-It product for more chances to win.

The Cheez-It Most Valuable Cheese Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry.


You could win the $10,000 grand prize, awarded in the form of a check, or 1 of 60 other prizes, as listed below:

    • First Prize (20 winners): $500 in Ticketmaster Cash
    • Second Prize (40 winners: $50 in Ticketmaster Cash


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