How To Enter : Visit www.PureLoveForPets.com (“Web site”) to complete the registration form. Then, follow the instructions to “erase” the interactive chalkboard on-screen to see if you are a potential winner.

Eligibility : Purina® Prize Bowl Instant Win Game (the “Game”) is open to all legal residents of the 50 United States (including D.C.) who are 18 years of age (19 years of age in AL and NE, 21 in MS) or older at time of participation and who own at least one dog or one cat, or both.

Timing : Beginning at Noon ET on January 22, 2014 through 3:00 p.m. ET on February 12, 2014 (the “Game Period”).

Limit : One (1) Game play per person, per day.

Prize (s) :

Ten (10) Grand Prizes: Each Grand Prize winner will receive: (i) a Dyson Animal Vacuum; Approximate Retail Value (“ARV”) of each Grand Prize: $500.

Seventy (70) First Prizes: Each First Prize winner will receive winner’s choice of a dog or cat prize based on his/her selection at registration (preference selection subject to availability). Dog Prize: One (1) dog bed; OR, Cat Prize: One (1) cat scratcher; ARV of each Second Prize: $142. One Thousand Fifty (1,050) Second Prizes: Each Second Prize winner will receive one (1) coupon good for one (1) FREE (up to $15) package of any Purina® Pet Product or Purina® Tidy Cats® Cat Litter; ARV of each Second Prize: $15.

Total ARV of all prizes : $30,690

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