Eligibility :
Sweepstakes is open to legal residents of 50 United States and District of Columbia, 21 years of age or older as of date of entry. Employees of illy caffè North America, Inc. (“Sponsor”), or any of its’ parent and affiliated companies, subsidiaries, advertising and promotional agencies and any and all other companies associated with the Sweepstakes and their respective employees, agents, officers, directors, and their immediate families (parent, siblings, children and spouse) and persons residing in the same household (whether related or not) of such employees are not eligible to enter or win. Void in Puerto Rico, the U.S. Virgin Islands, U.S. Military installations in foreign countries, anywhere else outside of the U.S. and where prohibited, taxed or restricted by law. By entering, entrants acknowledge compliance with these Official Rules available at www.tasteilly.com. Subject to all federal, state and local laws.

Timing :
The “illy Taste of New York Experience” Sweepstakes (the “Sweepstakes”) begins 12:00:01 a.m. Eastern Time (“ET”) on September 15, 2008 and ends 11:59:59 p.m. ET on November 14, 2008 (“Sweepstakes Period”).

How to enter:
You may submit your sweepstakes entry in two ways:

1: ONLINE & FREE ENTRY METHOD: You may enter the Sweepstakes online at www.tasteilly.com. Consumers are required to complete the following information: full name, complete mailing address, email address, daytime phone, age, answer to the illy trivia question and answers to survey questions. Consumers with correct and incorrect answers to the trivia question will be eligible to be included in the random drawing for prizes. All online entries must be received no later than 11:59:59 PM ET on November 14, 2008.

2: TEXT ENTRY METHOD: Send a text message with the designated keyword from your handset to the shortcode 94444. Designated keywords can be found at participating events, retailers, restaurants and hotels where illy coffee or products are promoted or sold. Click here for a full list of participating establishments and events. Once you have sent the text message, you will receive a confirmation message thanking you for entering the Sweepstakes. All text entries must be received no later than 11:59:59 PM ET on November 14, 2008. If you opt out at any time by sending the word “STOP” to 94444 you will no longer be eligible to enter the Sweepstakes.

Limit:
Entries are limited to one entry per person per email address or mobile telephone number (“MTN”) per week, regardless of the method of entry.

Prize (s):
One (1) Grand Prize: A three (3)-day/two (2)-night trip for winner and guest to New York City. Trip includes roundtrip coach airline tickets from major gateway airport nearest Winner’s home, five-star hotel accommodations for two (2) nights (double occupancy) in New York City, ground transportation between the airport and hotel, meet & greet service in New York. Planned activities include attending the opening night of the New York Film Festival, first class dining at Tribeca Grill and Le Bernardin Restaurants, two tickets to the Guggenheim Museum and one VIP pass for two people to the Museum of Modern Art (MOMA), weekend passes for complimentary servings of illy at New York City cafes, $1,000 spending money and The Francis Francis X7 iperEspresso machine plus a case of coffee capsules.

Total ARV of all prizes:
$4,500

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