How To Enter : During the Audition Submission Phase, visit www.sears.com/bethesanta (the “Website”) and follow the links and instructions to complete and submit the registration form

Eligibility : The Sears Santa Video Casting Call (the “Casting Call”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old or the age of majority, whichever is greater, at the time of submission.

Timing : The Casting Call begins on August 20, 2010 at 2:00 p.m. Eastern Time (“ET”), ends on September 23, 2010 at 11:59 p.m. ET (the “Audition Period”)

Limit : Each participant may upload one (1) Audition Santa Type during the Audition Submission Phase.

Prize (s):

FIVE (5) ROLES: Each Candidate who is selected by Sears will be offered the opportunity to serve as a “Santa for the Season” for at least four (4) months. Each “Santa for the Season” will be required to participate in a series of television, video and print commercial shoots to create an advertising campaign for Sears that will be featured in advertising that appears in-store, online, on-air and in various print formats throughout the 2010 Holiday Season and may be required to make a number of public appearances as determined by Sears in its sole discretion. The commercial shoots will take place during five (5) 12-hour shoot days at a location determined by Sears in its sole discretion. Sears will provide travel and accommodations for Candidates during the commercial shoots and any public appearances. Candidates will receive approximately $50,000 for working as a “Santa for the Season”.


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