How To Enter : Visit hersheys.com/avengers (the “Web site”), and click on the icon, banner or text link to access the Game page.
Eligibility : Game open only to legal citizens of the United States residing in the 50 United States, District of Columbia or Puerto Rico, who are 18 years of age or older as of the date of playing.
Timing : Beginning 12:00:00 p.m. (noon) ET on March 16, 2012 until 11:59:59 a.m. ET on September 30, 2012
Limit : n/a
Prize (s) :
One Hundred (100) Grand Prizes. Each Grand Prize consists of one (1) Marvel 5-Film Set DVD (contains the following films: “Ironman”, “Ironman 2”, “Thor”, “Captain America The First Avenger”, and “The Incredible Hulk”). Approximate Retail Value (“ARV”): $100.00 each set.
Ten Thousand (10,000) First Prizes. Each First Prize consists of one (1) Super Hero/HERSHEY®’S T-Shirt. ARV: $10.00 each.
Ten Thousand (10,000) Second Prizes. Each Second Prize consists of one (1) code redeemable for $8.00 off admission at participating movie theaters. ARV: $8.00 each.
Two Million (2,000,000) Third Prizes. Each Third Prize consists of access to ten (10) Marvel Avengers Classic Digital Comics online. ARV: $5.00 each.
Two Million (2,000,000) Fourth Prizes. Each Fourth Prize consists of one (1) code providing access to an exclusive HERSHEY®’S branded Marvel poster (downloads into a pdf format). ARV: $1.00 each.
Total ARV of all prizes : $12,190,000.00