How To Enter : Visit www.philosophybirthday.com and complete the Promotion entry form

Eligibility :  The Promotion is open only to legal residents of, and physically located within any of, the 50 United States and the District of Columbia at the time of Promotion entry. Entrants must be 18 years of age or older at the time of Promotion entry.

Timing : The begins at 12:00:00 AM Eastern Standard Time (“ET”) on Thursday, March 3, 2011 and ends at 11:59:59 PM ET on Thursday, March 31, 2011 (the “Promotion Period”)

Limit : Limit one (1) Instant Win Game play and one (1) Sweepstakes entry per person/email address per day during the Promotion Period.

Prize (s) :

INSTANT WIN GAME PRIZES: One Hundred and forty-Five (145) Instant Win Game Prizes: philosophy Favorites Sets; ARV $110. Odds of winning an Instant Win Game prize depend on the number of eligible Instant Win Game plays during the Promotion Period divided by the number of Instant Win Game prizes available. Total ARV of all 145 Instant Win Game prizes is $15,950

SWEEPSTAKES GRAND PRIZE: One (1) Grand Prize consisting of: One (1) $500 philosophy.com e-gift certificate, one (1) 16GB First Generation iPad®* including Wi-Fi, and one (1) custom iPad®* case. Odds of winning the Sweepstakes Grand Prize depend on the number of eligible entries received during the Promotion Period. Total ARV of 1 Sweepstakes Grand Prize is $1,043.75.

Total ARV of all prizes : $16,993.75

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