Eligibility : YOU MUST BE A LEGAL U.S. RESIDENT RESIDING IN THE STATE OF AL, AR, FL, GA, TN, LA, MS, or TX THROUGHOUT THE SWEEPSTAKES PERIOD AND 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY TO BE ELIGIBLE TO WIN. VOID WHERE PROHIBITED.

Promotion Period : Pepsi Max Talladega SuperSpeedway Tailgate Trailer Sweepstakes starts February 8, 2010 at 12:00 P.M. CT and ends April 9, 2010, at 11:59 A.M. CT (the “Sweepstakes Period”).

How To Enter : To enter, log onto pepsimaxtailgate.com (the “Web Site”) during the Sweepstakes Period and follow the instructions to register/submit an entry.

Limit : Limit one (1) entry per account per day.

Prize (s):

FIRST PRIZE: Ten (10) First Prizes will be awarded, each consisting of four (4) grandstand tickets to the professional stock car race at Talladega Superspeedway® scheduled to occur on April 25, 2010 (the “Race”) and one (1) space in the Pepsi Max® Tailgate Zone on April 25, 2010 including the use of a tent, a table, four (4) chairs and a generator. Approximate retail value (“ARV”) of each First Prize: $299.

GRAND PRIZE: One (1) Grand Prize will be awarded consisting of a 2010 custom Towable Tailgate Trailer with the Ultimate Tailgate Trailer package including a 42” flat screen television, home theater system, microwave oven, refrigerator, hitch-mounted tailgate grill, generator and other accessories. ARV of Grand Prize: Up to $9,500.00 depending on the documented resale value of a similar item at the time of prize award.

Winners : For a list of the major prize winners, mail your request before April 12, 2010 to Pepsi Max/Talladega Superspeedway Winners, PO Box 750406, El Paso, TX 88575-0406.

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