Eligibility :
It’s a New Day, Win a New Dodge (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of ChryslerLLC; Chrysler, Jeep, or Dodge Dealerships; BBDO Worldwide;ePrize, LLC, QEK; JR Thompson; Gail & Rice and Competition Graphics and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and house hold members of each such employee are not eligible. Subject to all applicable federal, state, and local laws and regulations. Void where prohibited.

Timing :
The Sweepstakes begins on May 8, 2008 at 12:00 a.m. Eastern Time (“ET”) and ends on October 31, 2008 at 11:59 p.m. E.T (the “Promotion Period”).

How to Enter :
There are three (3) ways to enter the Sweepstakes:

To Enter Online: During the Promotion Period, visit www.dodgeboysracing.com and follow the links and instructions to complete the registration. Complete and submit the registration including a valid home address. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the applicable Entry Period. Limit: Each entrant may enter online by logging in one (1) time per day during the Promotion Period.

To Enter by Text Message: You can also enter the Sweepstakes using a two-way text-messaging capable device by sending a text message with the word “DODGE” or “WIN” to the short code 57447 during the Promotion Period. All entrants must have a text messaging two-way capable handset and digital service in order to enter the Sweepstakes using the text messaging method. Text Messaging and wireless service are not available in all areas. The submission of the text message constitutes one (1) entry into the applicable Entry Period. Limit: Each entrant may enter by text message one (1) time during each applicable Entry Period. A potential winner using a two-way text-messaging capable device may also be contacted by telephone regarding verification and prize claiming instructions; a potential winner contacted by phone may incur charges according to his/her carrier’s rates, and potential winner agrees to incur any and all such charges. Entrants who enter the Sweepstakes by text messaging will be charged according to their standard text messaging rates and entrants should contact their carrier for pricing plans and details. Entrants agree to incur any and all charges demanded by your wireless carrier. Check your phone’s capabilities for specific instructions. Entry via text-messaging may be limited and may not be available through all wireless carriers. If you enter the Sweepstakes via text messaging, you will incur charges for at least two (2) text messages.

To Enter at a Race: You can also enter the Sweepstakes at the Dodge Challenger 500 Race at Darlington Raceway for Grand Prize 1; For Grand Prize 2 at the Dover Raceway at the Best Buy 400 Benefiting Student Clubs for Autism Speaks on May 30 – June 1, 2008; Grand Prize 3 at the Dover 400 Race on September 19 – 21, 2008 and Talladega SuperSpeedway at the amp Energy 500 Race on October 3 – 5, 2008 by visiting the Dodge consumer information kiosk and completing and submitting an entry form with a Dodge representative. Limit: Each entrant may enter at each Race one (1) time during the Promotion Period.

Limit :
Each participant may enter one (1) time per day during each applicable Entry Period regardless of method of entry.

Prize (s):

ENTRY PERIOD 1 PRIZE: 2008 Dodge Caravan. Approximate Retail Value (“ARV”): $22,700.

ENTRY PERIOD 2 PRIZE: 2009 Dodge Journey. Approximate Retail Value (“ARV”): $19,985.

ENTRY PERIOD 3 PRIZE: 2009 Dodge Ram. Approximate Retail Value (“ARV”): $26,900.

Total ARV of all prizes :


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