Eligibility :  The ITO-EN How Green is Your Tea? Instant Win Game & Sweepstakes is open to legal residents of United States and the District of Columbia, who are 18 years of age or older at time of entry/game play, except employees or agents of Sponsor and Marden-Kane, Inc., and their respective subsidiaries, divisions, affiliates, advertising agencies, & members of their immediate families. Void in Puerto Rico, & wherever taxed, prohibited or restricted by law.

Promotion Period : The ITO-EN How Green is Your Tea? Instant Win Game & Sweepstakes begins at 12:00:01 AM ET 5/22/09 and ends at 11:59:59 PM ET 09/07/09.

How To Enter : Go to www.itoen.com/sweeps anytime during the Promotion Period, and click on the Instant Win Game “Enter Now” button.

Limit : Limit one instant win Game play per user name per day.

Prize (s):

Sweepstakes Prize: (1) One Grand Prize: a 2010 Toyota Prius (base model).  ARV: $28,000.

Instant Win Prizes:
(100) First Prizes: $100 Gift Card to a major grocery store chain as determined by Sponsor at time of award. Approximate Retail Value (“ARV”): $100.00 each. Odds of winning: 1:9,500. Terms and conditions as they appear on the gift card will apply.
(3,000) Second Prizes: A free 16.9 fl. oz. bottle of ITO EN tea or a 6.4 fl oz can of ITO EN Shot Teas (awarded as a coupon). ARV: $1.83. Odds of winning: 1:317.

Total ARV of all prizes:

Winners : For the name of the Grand and First Prize winners, available after November 2, 2009, send a self-addressed, stamped envelope (SASE) to be received by 09/08/09 to: Ito-En How Green is Your Tea? Winners, PO Box 4320, Manhasset, NY 11030-4320.


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