Eligibility : Bikes For A Better U (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who, at the time of entry, are at least eighteen (18) years old and enrolled as a full time student at a Participating Campus. For purposes of this Promotion, a “Participating Campus” shall mean a college or university that has registered through their General Mills sales representative for participation in the Bikes For A Better U Promotion. To be considered a full time student of a Participating Campus you must have a minimum of twelve (12) credits at the time of entry.

Promotion Period : The Bikes For A Better U begins on February 1, 2010 at 12:00 a.m. Eastern Time (“ET”) and ends on March 31, 2010 at 11:59 p.m. ET (the “Promotion Period”).

How To Enter : During the Promotion Period, go to BikesForABetterU.com and fill out the online entry form.

Limit : Each entrant may receive one (1) Sweepstakes entry/Instant Win Game play per day during the Promotion Period.

Prize (s):

Sweepstakes Prize:
ONE (1) GRAND PRIZE: One (1) custom Cycle Force bicycle for winner and fifteen (15) Cycle Force bicycles for a bike sharing program for the winner’s Participating Campus. In addition, a bike share program consultant will be provided at Sponsor’s sole discretion. The Grand Prize winner’s Participating Campus may choose to decline use of the bike sharing consultant, however, the Participating Campus will not receive any substitution of comparable value relating to the use of the consultant. Approximate Retail Value (“ARV”): $3,440.

Instant Win Game Prizes:
FIFTY-NINE (59) FIRST PRIZES: A Timbuk2® SWIG Configured Small backpack. ARV: $90.

Total ARV of all prizes:

Winners : Winner List requests will only be accepted after the promotion end date (listed above) and no later than June 30, 2010. For the Winner List, visit the promotion website, complete the form at the bottom of the FAQ, and select “Request a List of Winners” in the drop down.


  1. how do i get to each sweeps- when putting the cursor over the name/site, it won’t go anywhere. I haven’t had trouble like this before and I am totally frustrated!!!???


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