Eligibility : The 2010 Built Ford Tough PBR Invasion of the Bulls Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia (U.S.) who are at least twenty-one (21) years of age or older as of date of entry (“Entrant).

Promotion Period : The 2010 Built Ford Tough PBR Invasion of the Bulls Sweepstakes (“Promotion”) begins at 12:00 AM Eastern Time (“ET”) on 10/29/09 and ends at 11:59 PM ET on 10/10/10 (“Promotion Period”).

How To Enter : To enter the Sweepstakes, visit www.invasionofthebulls.com (the “Web site”) during the Promotion Period, complete the online entry form with the required contact information (“Entry”) and submit the completed Entry as directed.

Limit : One (1) Entry per person or email address.

Prize (s):

THREE (3) FIRST PRIZES – Trip for two (2) to attend the 2010 BFT PBR World Finals in Las Vegas, NV. Date of the Finals and First Prize trip have yet to be determined. Trip consists of roundtrip coach air travel from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Las Vegas, NV; four (4) nights’ hotel accommodations (standard room, double occupancy); local ground transportation; two (2) VIP tickets to the second weekend of the 2010 BFT PBR World Finals; various Sponsor-selected events and activities; a chance to participate in the Grand Prize Event for the opportunity to win the Grand Prize; lunch with Professional Bull Riders (location and time of lunch and designated riders to be determined by Sponsor in its sole discretion); and a $400 Gift Card. ARV of each First Prize is $4,000.

ONE (1) GRAND PRIZE: An “Exclusive Season Pass For Life” to all PBR Built Ford Tough Series Events. Prize consists of four (4) tickets to each of approximately thirty (30) PBR Built Ford Tough Series Events for each year of the winner’s life (up to thirty years) for as long as Ford is an active “title” Sponsor of the PBR Series (maximum ARV $9,000 per year and maximum total ARV $270,000) and a 2011 Ford Super Duty® F-Series Truck (ARV $60,000). Total maximum ARV of Grand Prize is $330,000.

Winners : To receive Promotion results (winners list), send an email with the subject line “2010 Built Ford Tough PBR Invasion of the Bulls Winners List” to WinnersList@emipromo.com. Requests must be received by 12/31/10.

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