How To Enter : During the Promotion Period, visit www.southwest.com/mvp and follow the links and instructions to complete the registration.

Eligibility : Southwest Airlines Most Valuable Passenger Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 United States (and D.C.) who are 18 years of age or older at the time of entry.

Timing : The Sweepstakes begins at 12:00 a.m. Eastern Time (“ET”), September 1, 2010 and ends at 11:59 p.m. ET, November 20, 2010 (the “Promotion Period”).

Limit : 1 Sweepstakes entry per day during the Promotion Period.

Prize (s):

1 GRAND PRIZE: 1 premium luggage set (make/model determined by Sponsors in their sole discretion) and 7 trip packages for 2 to any destination serviced by Southwest Airlines. Each trip package consists of 2 roundtrip, open destination tickets on Southwest Airlines valid for travel from a major airport near winner’s home serviced by Southwest Airlines to a destination of winner’s choice serviced by The Southwest Airlines (tickets valid on Southwest-operated, published, scheduled service only as determined by Sponsor in its sole discretion); 2 night hotel accommodations at Sponsor’s choice of hotel (single room, double occupancy); a $500 Gift Card (terms and conditions apply) that may be used to purchase 2 tickets to the football game of winner’s choice (subject to availability) or for any other purpose; $500 spending money in the form of American Express Gift Cheques. Approximate Retail Value (“ARV”): $18,300.

Total ARV of all prizes: $18,300

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